RULE 8
Don’t say yes to everything
A friend of mine had a small publishing business. She was thrilled to be offered a deal for one of her books by one of the very biggest supermarket chains in the UK. They wanted to order tens of thousands of books from her. It was the kind of deal that even big publishers would drool over. After the initial euphoria wore off, she sat down and did some figures.
And in the end, she turned the deal down. A lot of her friends in bigger publishers thought she was mad, but she was just being level-headed. You see, the unit price the supermarket was offering was low, obviously. Not only that, but the book industry works on a sale or return basis. So any books they didn’t sell would be returned and not paid for. Since ...
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