RULE 4
Have a mission
What are mission statements all about then? Just self-indulgent bits of marketing twaddle? Or do they actually serve some purpose? Until I first ran my own business, I’d looked at mission statements from other companies and been deeply cynical about them. And indeed some of them are badly thought through and churned out for PR purposes in a way that deserves all the scepticism any of us can muster.
However, don’t let a few bad, or badly used, examples put you off the concept of a mission statement. It’s actually essential to your business, I promise. The more succinct and straightforward it is, the better. So what is it for? Well, it’s a statement of the absolute core, central purpose of your business. The reason it exists. ...
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