RULE 76

Keep learning – especially from the opposition

We’ve all heard the manager who gets angry when the competition steals a march on them. Or who rails about how unfair it was that they lost such and such an order. Or when a client goes off them, screams blue murder that they’ve been stitched up. Wrong, wrong, wrong. Believe me, if the competition is stealing your ideas, your customers, your contracts, your clients, your sales, your staff and your income, then you have (a) no one to blame but yourself, and (b) been given a great opportunity to learn how to do it better.

Nothing teaches us better than a better competitor. What is it they are doing? What can we learn from this? How can we emulate them? How can we take what they are doing and ...

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