Chapter 76. Keep Learning—Especially from the Opposition

We’ve all heard the managers who get angry when the competition steals a client from them. Or who rail about how unfair it was that they lost such and such an order. Or when a client leaves, screaming bloody murder that they’ve been set up. Wrong, wrong, wrong. Believe me, if the competition is stealing your ideas, your customers, your contracts, your clients, your sales, your staff and your income, then you have a) no one to blame but yourself and b) been given a great opportunity to learn how to do it better.

Nothing teaches us better than better competitors. What is it they are doing? What can we learn from this? How can we emulate them? How can we take what they are doing and really ...

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