Legal Compliance and Marketing Sustainability
So far we have covered the major legal frameworks affecting sustainability in the areas of supply chain management and operations. Now we proceed to sustainability issues related to marketing.
Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging product and service offerings that have value for customers, clients, partners, and society at large.1 On the one hand, marketing involves the invention of consumer demand in the form of persuading customers that your company’s products or services are beneficial. On the other hand, marketing involves satisfying consumer demand for specific goods and services, which exists ...
Get The Role of Legal Compliance in Sustainable Supply Chains, Operations, and Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
