Truth-in-Advertising and Sustainable Product Supply Chains
Truth-in-advertising rules apply to all marketing initiatives for all types of products and services, not just environmentally responsible ones. A unique set of rules applies specifically to marketing related to the environmental performance of product design (discussed in Chapter 9). This chapter explains the unique norms that apply to marketing related to the sustainability of a product’s supply chain.
The adverse impacts of consumer product life cycles, in terms of environment and human health, are relevant factors to customers at the point of sale. Information about the supply chain impact of a product is not captured by descriptions of the final product ingredients or ...
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