Chapter 3Cannibalize Your Own Product
There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them.
—Dennis Waitley
The sting of crushing defeat. The agony of job loss. The collapse of an iconic brand. The Polaroid Corporation, once heralded as the gold standard of innovation, had suffered all of these dismal ends when it reached the unthinkable point of filing for bankruptcy protection in 2001.1
For more than fifty years, Polaroid had been the dominant player in instant photography. It prevailed in a patent battle against rival Kodak, which then abandoned its instant camera business in 1986. Instead of opening up new possibilities for innovation at Polaroid, this glorious victory ...
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