ACKNOWLEDGMENTS
Both of us have been fortunate to be a part of two of the world’s greatest educational institutions: the Wharton School at the University of Pennsylvania and INSEAD. This book would not be possible without the generous financial support of both schools and support from the Wharton-INSEAD Alliance. Through its exceptional global reach and vast connections with practice, INSEAD endowed us with the platform to learn from businesses, research their business model innovation journeys, and share our learning at its educational programs and public events.
Our academic careers started at Wharton’s operations and information management department, where we were influenced by a number of brilliant colleagues including Krishnan Anand, Gérard ...
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