CHAPTER 1
Archimedes’ Lever
The ancient Greek mathematician Archimedes is known, among other things, for his elegant explanation of the physics of levers—applying a relatively lesser force to produce an outsized change. There are many different versions of his most famous quote, but we like this one best: “Give me a lever long enough, and a fulcrum strong enough on which to place it, and I will move the world.” Though Archimedes was indulging in slight hyperbole, he expressed an essential truth: by applying the right tools in the right ways, laborers were able to move weights vastly greater than they could unaided.
In the spirit of Archimedes, our book is devoted to moving the world. By making seemingly small modifications to your business models ...
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