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The Rise of the Creative Class--Revisited by Richard Florida

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CHAPTER 13
Global Reach
In March 2003, I traveled to New Zealand to address a major forum on the future of the Creative Economy. I took advantage of the opportunity to meet with Peter Jackson, the Academy Award–winning director of the Lord of the Rings trilogy, at his studios in lush, green, otherworldly Wellington, a smallish but exciting cosmopolitan city of roughly 400,000, and one certainly not previously considered a global cultural capital. But Jackson’s is one of the world’s most sophisticated filmmaking complexes, and he built it in his hometown of Wellington for a reason. He realized, he told me, that the allure of the Rings movies could entice the best cinematographers, costume designers, sound technicians, computer graphic artists, ...

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