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The Rise of the Creative Class--Revisited by Richard Florida

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CHAPTER 10
Place Matters
One fine spring day around the turn of the millennium, I was taking a stroll across the campus of Carnegie Mellon University when I came upon a table surrounded by young people, chatting and enjoying the spectacular weather. Several were wearing identical blue T-shirts with “Trilogy@CMU” printed across them, Trilogy being an Austin-based software company that often recruited our top students. I walked over to the table. “Are you guys here to recruit?” I asked. “No, absolutely not,” they answered, seeming taken aback that I would even ask. “We’re not recruiters. We’re just hangin’ out, playing a little Frisbee with our friends.” How interesting, I thought. They’ve come all the way from Austin to Pittsburgh on a workday, ...

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