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The Rise of the Creative Class--Revisited

Book Description

Ten years ago, Richard Florida published a path-breaking book about the forces that were reshaping our economy, our geography, our work, and our whole way of life. Weaving story-telling with reams of original research, he traced a fundamental theme through a host of seemingly unrelated changes in American society: the growing role of creativity. In the decade since, we have endured a series of world shattering events—from the collapse of the tech bubble to 9/11 to the economic meltdown of 2008—any one of which might have been sufficient to derail the forces he described  Instead, the drive towards creativity as only intensified, both in the US and across the globe. In late 2011, the social media site LinkedIn reported that the word most used by its members to describe themselves was “Creative.”
In this newly revised and expanded edition of his now classic book, Florida has brought all of its statistics up to date (and provided a host of new ones); further refined his occupational, demographic, psychological, and economic profile of the Creative Class; incorporated a decade’s worth of his own and his colleagues’ quantitative and qualitative research; and addressed his major critics.  Five completely new chapters cover the global effects of the Creative Class and explore the integral features and factors that shape “quality of place” in our rapidly changing cities and suburbs. Florida delves into the roles played by technology, race, and poverty in perpetuating and exacerbating income inequality and the pervasive influence of class throughout every aspect of society. Throwing down the gauntlet, he proposes a dramatic new social compact for our time—one that can turn our emerging Creative Economy into an enduringly Creative Society.
We currently inhabit a strange period of interregnum in which the old order has collapsed and the new order is not yet born, Florida writes. The old order has failed; attempts to bail it out, to breathe new life into it or to somehow prop it back up are doomed to history’s dustbin. The key is not to limit or reverse the gains that the Creative Class has made but to extend them across the board, to build a more open, more diverse, more inclusive Creative Society that can more fully harness its members’—all of its members’—capacities.

Table of Contents

  1. Title Page
  2. Preface
    1. CHAPTER 1 - The Transformation of Everyday Life
      1. The Force Behind the Shift
      2. The New Class
    1. CHAPTER 2 - The Creative Economy
      1. Creative Dimensions
      2. The Ultimate Source of Creativity
      3. Creativity Versus Organization
      4. The Rise of the Creative Economy
      5. The Creative Factory
    2. CHAPTER 3 - The Creative Class
      1. Defining the Creative Class
      2. Tracking the Classes
      3. The Crisis and the Creative Class
      4. Gender, Race, and the Creative Class
      5. Creative Class Values
      6. Global Values Shift
    1. CHAPTER 4 - The Machine Shop and the Hair Salon
      1. What Creatives Want at Work
      2. Coping with the Crisis
    2. CHAPTER 5 - Brave New Workplace
      1. Free-Agent Nation or the End of the Job?
      2. Where the New Work Comes From
      3. The Unraveling of the Social Contract
    3. CHAPTER 6 - No-Collar
      1. New Codes
      2. Working Flexibly . . . and Longer
      3. New Work/Space
      4. Form Follows Function
      5. Soft Control
      6. Managing Creativity at SAS
    1. CHAPTER 7 - Time Warp
      1. Front-Loading
    2. CHAPTER 8 - The Experiential Life
      1. The Active Life
      2. Leisure as Work
      3. Taking It to the Street
      4. Pitfalls of the Experiential World
    3. CHAPTER 9 - The Big Morph
      1. The Great Divide
      2. Bewailers of Bohemianism
      3. Co-Opting Cool
      4. The Real Legacy of the 1960s
      5. Microsoft and Jimi Hendrix
      6. The New Mainstream
    1. CHAPTER 10 - Place Matters
      1. The Jane Jacobs Economy
      2. Human Capital City
      3. Urban Metabolism
      4. The World According to Zipf
      5. The Place of Creativity
    2. CHAPTER 11 - The Geography of Class
      1. Working Class Enclaves
      2. Service Class Centers
      3. The Role of Skills
    3. CHAPTER 12 - The 3T’s of Economic Development
      1. Technology
      2. Talent
      3. Tolerance
      4. The Gay Index
      5. The Bohemian Factor
      6. My Colbert Controversy
      7. The Tolerance Index
      8. Are You Open to Experience?
      9. The Creativity Index
      10. Competing “Capitals”
    4. CHAPTER 13 - Global Reach
      1. The Creative Class Around the World
      2. Creativity and the Wealth and Happiness of Nations
    5. CHAPTER 14 - Quality of Place
      1. Social Capital and the City
      2. The Quasi-Anonymous Life
      3. What People Really Want
      4. Soul of the Community
    6. CHAPTER 15 - Building the Creative Community
      1. The University as Creative Hub
      2. Revenge of the Squelchers
      3. The Great Creative Class Debate
      4. Back to the City
      5. Urban Tech
      6. Beyond the Size Fetish
      7. Creative Suburbs and Rural Areas
      8. Remaking the ‘Burbs
      9. Talent in Cities and Suburbs
      10. Metro Nation
      11. Building the Creative Community
    1. CHAPTER 16 - The Geography of Inequality
    2. CHAPTER 17 - The Inclining Significance of Class
      1. Class, Health, and Happiness
      2. Commuting and Class
      3. The Geography of Guns
      4. The Great Dental Divide
    1. CHAPTER 18 - Every Single Human Being Is Creative
      1. The Creative Compact
      2. The Creative Class Comes of Age
  11. APPENDIX - Defining and Measuring the Creative Class
  12. NOTES
  13. Acknowledgments
  14. INDEX
  15. Copyright Page