O'Reilly logo

The Rise of the Rogue Executive: How Good Companies Go Bad and How to Stop the Destruction by Cynthia J. Smith, Leonard R. Sayles

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 12. The Mythic CEO: Why Real Leaders Became an Endangered Species

Traditionally, senior business executives were almost unknown to the public at large; they preferred anonymity. Their names appeared on major charity event programs and other public good works, but rarely in the business news. Rarely was CEO compensation a news item, and most corporate leaders received income commensurate with their positions. Lee Iaccoca, the CEO who rescued Chrysler in the 1980s, was a great exception; he savored PR and worked the media like a pro to benefit the company. His compensation made news when he cut his $360,000 salary to one dollar and said, “I intend to spend it very carefully.”

Iaccoca may have spurred the trend toward CEOs reinventing themselves ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required