O'Reilly logo

The Rise of the Rogue Executive: How Good Companies Go Bad and How to Stop the Destruction by Cynthia J. Smith, Leonard R. Sayles

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8. Too Silent Critics: Journalism

After a slight hesitation, the Dutch businessman replied, “Because they are too smiley.”

He had been asked by American-based marketing staff why he was critical of the use of “success stories” as sales collateral. It had become all the rage in the U.S. to use professionally written stories as a way to both flatter important clients and convince prospective customers. He went on to explain that these stories came across to the Dutch as too unrealistic and contrived. To him, the stories even seemed a shade dishonest.

“You mean to tell me the Dutch are not mindless positivists?” asked one of the Americans. The Dutch burst into laughter, vigorously nodding.

There is a difference between the can-do optimism Americans ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required