Chapter 1. The Tipping Point: How Good Companies Go Bad and Executives Become Rogues

Through the 1990s, most Americans grew accustomed to good financial news. We enjoyed one of the highest standards of living in the world, a product of the dynamism of our business system. Keen competition combined with the driving force of good management efficiently provided a constant flow of new and better products and services. Our free enterprise, management styles, education, and executives were all being copied—the envy of the world. Americans felt proud of the unusual degree of peace and prosperity free market capitalism had provided.

Pride so easily tips into arrogance and prosperity into greed. With the new millennium came startling revelations of destructive ...

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