Introduction You Deserve More Revenue
You deserve more revenue.
Your products or services provide great value for your customers.
If you asked them, your customers would tell you that you make their lives easier. Working with you helps save your customers countless hours. You make your customers look good to their customers and also to their boss, if they have one. They consider you a partner, not a supplier or provider. They trust you. They value you. You help them.
As such, they deserve to buy more from you. (And they actually would buy more, if given the opportunity to know about your other products, lines, options, and services. More on this throughout the book.) Your existing customers deserve to benefit more from your value. And you deserve the top-line income that results from that.
Further, your prospects, the people who have not yet bought from you, deserve to benefit from your value as well. Why would you want to keep your tremendous value from them?
When you call on your customers and prospects, you're not bothering them, you're not imposing, you're not wasting their time, and you're not trying to get their business. You're helping them. And if we're in this world to help people, you owe your customers and prospects the opportunity to enjoy and benefit from your value. They deserve it. And you deserve the revenue that results.
You know who else deserves that you generate more revenue?
Your family. They deserve to enjoy the benefits of your hard work. Yes, they also ...
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