41Action Is Everything
You now have 22 specific communication techniques that will grow your revenue.
Which one will you do today?
Which one tomorrow?
Nothing happens without action.
Without action there are only unfulfilled plans and dreams.
There is logic and information but no results.
There is fear, procrastination, perfection, but there is no peace of mind, accomplishment, or resulting joy.
Frankly, without action, there is only wasted time.
The goal of this entire book is revenue growth so that you can improve your life, and the lives of your family, your customers, and your prospects. Remember all those people we discussed in Part Two of this book who deserve to get additional value from you? And all those people—yourself, first and foremost—who deserve to have your business grow? That's what this is about. This work will improve your life because it will grow your business. And in doing so, you'll improve the lives and companies of your customers and prospects. Isn't that worthy of a few minutes of action daily?
The work is easy, fast, and incredibly valuable to everyone involved.
The work is righteous.
But the work must be done.
We must take action.
This final, shortest part of the book is about the action.
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