The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

39Growth Technique #22: The Single, Most Important Website Edit for Revenue Growth

Take a look at your website.

Who does it talk about? You? Or your customers?

Almost always, the websites of small and medium-size privately held companies are completely about the companies themselves, with almost no information about their customers.

Here's the same question, asked a different way:

1. Does your website focus on your products and services or the value you bring to your customers?
2. Does it profile you and your products, or does it profile happy, successful customers?

Here is the single, most important website change you can make to grow your business:

1. Shift its focus to your customers.
2. Start telling customer stories instead of product and service stories.

In Chapter 4 we talked about the most critical mindset shift you need to grow your business quickly: Instead of focusing your mind and your conversation on the products and services you sell, focus on the tremendous ways you help your customers.

This is also the most important website edit you can make: Focus less on your capabilities and your products and services, and talk about your customers.

Here are three concrete steps to take:

1. Add a testimonial to every page, over time. Since you will get multiple testimonials every time you ask your customers for feedback about why they're with you—following my model in Chapter 17 you will now have many testimonials to place on your website. It's okay if you use them multiple times. ...