CHAPTER 8 Changing Behavior Is the Key
As powerful as the 12 rules of respect can be, it would be unfair to proceed without spending some time exploring the psychology and science of changing behavior. We’ve all failed at changing our behaviors at one time or another. Even when we’ve felt motivated to change the way we do things, old habits die hard. Whether we’re talking about individuals or organizations, there are three essential ingredients required for successful and sustained behavior change.
The first of these is awareness that change is necessary in the first place. This can be a challenge in itself. If we’re not aware that the way we’re currently doing something isn’t working or that there might be a better way, all bets are off. There ...
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