You are previewing The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business.
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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business

Book Description

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETYTHIS IS A BOOK ABOUT THE FUTURE.Your future. Our future. The future of companies,the marketplace, and society.According to futurists Rolf Jensen and Mika Aaltonen, we are currently between dreams.

Table of Contents

  1. Cover
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface
  7. The Reader’s Manual
  8. Introduction: Setting the Scene The 12 ideas to launch your next dream.
    1. The Extended Now
    2. The West Is Between Dreams
    3. The Third Industrial Revolution
    4. The 2018 Recession
    5. The Flat Society
    6. The Twenty-First-Century Growth Industries
    7. Mental Illnesses
    8. The Store as Theater
    9. The New Middle Class
    10. A Whole New World in Marketing
    11. Measure Happiness, Not GDP
    12. Re-create Nature
  9. 1 The Material World How rich are we now, and how rich will we be in the 2040s?
    1. How Rich Are We Now?
    2. How Rich Will We Be in the 2040s, Based on Past Growth Patterns?
    3. The Big Nations in the Global Economy
    4. Boom and Doom: The Eternal Cycle
    5. The Multipolar World of Economic Growth—The Meaning of Globalization
    6. Growth Happens in Cities
    7. Textiles, Cars, and Electronics—Industries on the Move
    8. The New Global Middle Class—The 2 Billion People Market Opportunity
    9. Cybersecurity
  10. 2 The Values of Nations: “How Are We?” Cultural differences in values, and the changes that are likely to take place.
    1. A Sprint Through History and into the Future of Global Values
    2. Happiness and Satisfaction with Life
    3. The Not-for-Profit Company of the Future
    4. The Flat Society—When Hierarchies Flatten
    5. New Technology as the Equalizer: The Flat Marketplace
    6. The Company Level
    7. A Look Inside Our Brain
    8. Emotional Market Segmentation
    9. Postmaterialistic Consumers
    10. The Spiritual Supermarket
    11. From Dark to Light
    12. The Happiness Market: The Rise and Fall of GDP
  11. 3 How We Will Produce and How We Will Consume Trends in the way we produce and consume now and will in the future.
    1. How We Will Produce and Consume—The Relationship
    2. The Self-Organizing Society
    3. The Us-Me Industry
    4. The “Handmade” Industry Is Growing
    5. The Under-the-Radar Market
    6. The E-Commerce Revolution
    7. The Shop as Theater
    8. The Shop as Factory
    9. The One-Person Factory
    10. The Augmented Marketplace
    11. If the Question Is Marketing, the Answer Is Fan Management
  12. 4 How Will We Learn? Learning may become the world’s largest industry.
    1. The Limits of Our Knowledge
    2. Being Wrong
    3. Contaminated Truth
    4. Deep AQ
    5. Out of the Institutions
    6. Open-Source Science
    7. The New Nomads
    8. The End of the Isolated Mind
    9. Mind Enhancement
  13. 5 Thinking About Systems The globe as one interconnected system.
    1. A System of Systems
    2. The Planes of Influence
    3. Planetary Boundaries
    4. New Economics
    5. Small State, Big Society
    6. Economics of Bits
    7. Milliseconds Matter
  14. 6 The Leadership Dilemmas Leadership is about dilemmas, not just about right and wrong.
    1. The Loyalty Dilemma
    2. The Hierarchy Dilemma
    3. The Value Dilemma
    4. The Sense-Making Dilemma
    5. The Globalization Dilemma
    6. The Openness Dilemma
    7. The Social Organization Dilemma
    8. The Perfect Leader
  15. 7 The Authors’ Conclusion The authors present their personal interpretation of the many trends leading us into the future.
    1. Eastern Dreams
    2. Western Dreams
    3. The West Between Dreams
    4. The East and the West in Globalization
    5. The United States and China: The Different Value Patterns
    6. The Values of the Future
    7. The Big Five Challenges for the West
    8. The Big Five Challenges for the East
    9. Three Examples from the Future
    10. Change Driven by Consumers
    11. Is the West Heading Toward a Real Revolution?
    12. The Exciting Future
  16. References
  17. Index
  18. About the Authors