EFFECTIVE LEADERS ARE GOOD COMMUNICATORS
In many ways, leadership is about persuasion—convincing people that your vision, your strategy, your solution is the one to follow. And that means you need to become a skilled speaker. Most people don’t like to speak publicly. But the more you do it, the better you’ll become and the less anxiety you’ll feel.
THREE SECRETS OF MASTER COMMUNICATORS
Secret 1: In writing, and in speaking too, saying less often says more.
Saying less saves you time. It keeps you out of trouble. And it gives your words more force.
Secret 2: Listen … and when you’re done listening, listen some more.
You don’t have to be sympathetic to the other person’s point of view—but you do have to listen to it.
Secret 3: Focus on the other person’s concerns and interests.
As Dale Carnegie wisely pointed out, “People are not interested in you. They are interested in themselves—morning, noon, and after dinner.”
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