INDEX
The 7 Habits of Highly Effective People
A
accountability, culture of
accounts payable
advertising campaign, Unique Selling Proposition and
advice
African Business & Trade
Agassi, Andre
agenda
Ali, Muhammad
American Writers & Artists Inc.
angel investors
Apple
apprenticeship
art gallery
Ash, Mary Kay
authority
AWAI. See American Writers & Artists Inc.
B
balance sheet
bandwagon, jumping on
Barnard (The furniture shop owner)
Ben and Jerry’s
benefits
deeper benefits versus
features versus
Bezos, Jeff
Bloomberg, Michael
Blue Ribbon Sports
Bonaparte, Napoleon
Bonner, Bill
Boothman, Nicholas
Borders Books
Borders, Louis
bottom-line goal
Bowerman, Bill
Breakthrough Advertising
Buffett, Warren
build on what you know
business owner
would-be
successful
business plan, foundation of
business relationships
getting more from
maintaining
rewards of
business success
cutthroat and
mindset and
business
bad reasons to start own
day job and
educating self about
financing
foundation of
launching
learning
starting
success
ten commandments of
use of humor in
C
calculated risk
Caples, John
career-building contacts, making
Carnegie, Andrew
Carnegie, Dale
Carson, Johnny
cash
cash flow, generating
caution
Chamber of Commerce
champion, mindset of
Changing the Channel
charisma
Cialdini, Robert
Clinton, Bill
Cohen, Ben
communicators, leaders as
compensation
CEO
determining own
competition, cooperation versus
competitive edge
conceit of outside knowledge
Confucius
connections, making
consideration ...
