ABOUT THE AUTHOR
Michael Masterson is not your typical businessman. A former Peace Corps volunteer, he never took a class in business, rarely reads the business press, and doesn’t like to talk business. But he has played an integral role in dozens of successful businesses—public and private, service- and product-oriented, local and international. As the primary growth strategist for one of those businesses (a former competitor), he helped grow its revenues from $8 million to more than $500 million. Another exceeded the $350 million mark. Eight more have grown to $10 million plus.
Masterson’s entrepreneurial experience is immense, even compared to other successful entrepreneurs. He has owned restaurants, bars, nightclubs, and art galleries. At one time or another, he has been in businesses as diverse as information publishing, investment advisories, health and nutrition, sports and fitness, public relations, career advancement, and real estate.
He has written more than a dozen business books. Several of them were New York Times and Wall Street Journal bestsellers. He has also been a regular contributor to Early to Rise, the Internet’s most popular self-improvement newsletter; M, an e-zine on entrepreneurship; and Michael Masterson’s Journal, which reached more than 900,000 readers.
These days, he consults for a handful of private clients and writes for The Palm Beach Letter, a newsletter for individual investors.
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