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PRINCIPLE #1

Display Worthy Intent

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Figure 2-1. Worthy Intent.

HOW DO MOST OF us know intuitively that relationships are the basis of successful businesses and careers? We know this because it’s so fundamental that we don’t think about it as a competency—we just take it as a given. It’s the premise behind professional organizations, conferences, networking events and referrals. It is the reason social media exists and has so wildly revolutionized the worlds of business development, sales, marketing, public relations, project management, career development and talent management—by creating easy and immediate ways for people to connect with others. ...

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