CHAPTER 7
Social Proof Is a 24/7 Sales Force
Just as the sun was rising, Susie looked at her watch. Smiling, she realized she had just run the last mile of her morning jog in under eight minutes. She turned onto Main Street and slowed down to catch her breath and enjoy one of her most favorite views of the ocean. It looked different this morning, more vibrant. The fog was still heavy, and except for the light patter of her running shoes, all was quiet, almost surreal.
She thought to herself that a sub-eight-minute mile hasn’t happened in a while and, with a smile, noticed that at the end of her run she had more energy than the other day. She was ...
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