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The Referral of a Lifetime, 2nd Edition by Ken Blanchard, Tim Templeton

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APPENDIX

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Highground’s Principles of Business

This appendix is designed as a reference to help you implement the principles and concepts of The Referral of a Lifetime. The appendix contains the following material:

• Highground’s Principles of Business

• Highground’s Principles of Business Questions

• Your Perfect Client Avatar

• Letter of Introduction to Past Clients

• The Three Levels of Communication

• Confession Letter

• Highground’s Principles Goal Pages

• Magic Questions for New Contacts

• The Four Business Personality Windows

• Relationship Development Program—Suggestions

• Show Your Appreciation! Pledge and Policies Sample

• Highground’s ...

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