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The Reckoning by David Halberstam

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53. THE RECKONING

STARTING IN 1983, THERE WAS in the auto industry a kind of euphoria. American cars were selling again, interest rates were down, the price of oil was beginning to go down. The advertising campaigns seemed to reflect it. America was coming back. We might have made some mistakes in the past, but we had learned our lesson. Quality was job one. Even the beer commercials seemed to get into the swing of it, and there suddenly seemed to be an onslaught of commercials showing good hardworking blue-collar Americans putting in a long hard day, good guys who got along with their foremen as long as the foremen were square about things, drinking a well-earned beer that was brewed the American (not the foreign) way. As with many things in ...

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