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The Reckoning by David Halberstam

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51. INSTANT REPLAY: THE RISE OF KOREA

THEY CAME TO SEOUL not for pleasure but for their future. They were nervous on arrival, for by and large they were small-town Midwesterners, owners of modest companies, and many of them had not traveled very much. Now not only were they in a distant and strange land but they had arrived there vulnerable, almost beholden, needing to make a deal, and they might have to give away part of their company in the process. They came because they feared they could no longer compete at home, and they had been told by their most important customers, the giant American assembly companies, to get their costs down. Korea was to them, like it or not, their best hope. Korea, they had been told, was the new Japan and for them ...

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