O'Reilly logo

The Reckoning by David Halberstam

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

44. BONUS TIME AGAIN

ALMOST THE HARDEST JOB in front of him, Philip Caldwell decided, was that of improving quality. For more than twenty years the company had paid lip service to the concept; now, its back to the wall, its customers disenchanted, Ford had to prove to its workers and the public that quality was important at Ford. It had to accept that production totals had on occasion to suffer for it, and short-term losses had to be absorbed in order to gain long-term benefits. But Ford soon found that it was easier to coin the slogan “Quality Is Job One” than it was to change so large an operation.

Manufacturing men like Marvin Runyon had complained that in the past, when Ford had a hot car, it always pushed too hard, to the detriment of both ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required