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The Reckoning by David Halberstam

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42. THE HAMMER AND THE NAIL

FINALLY, BY THE MID-EIGHTIES, Ishihara had accumulated enough power so that he could move against Shioji and, some eight years after becoming president, take command of the company. The split between the two men had been private at first, but gradually it became more and more public. Shioji seemed to take particular pleasure in flaunting his vendetta with Ishihara. At first his demonstrations of disrespect were rather mild; he used phrases that deprived the president of normal conversational respect. That was shocking enough. Soon, however, he was telling journalists that Ishihara was a stupid ass, adding that if he, rather than Ishihara, were president of the company, it would not be lagging so badly behind Toyota. ...

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