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The Reckoning by David Halberstam

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41. THE DEFECTION OF MARVIN RUNYON

BY 1978, MARVIN RUNYON HAD pretty much decided to take early retirement from Ford. Aside from personal considerations—his wife was not happy in Detroit and he wanted to find a job in the South for her sake—he was frustrated by the difficulty of keeping up the plants and with the overall problem of trying to build a good car in America. He was also disturbed by the firing of Iacocca and Bourke, two of Ford’s best product men. He found Philip Caldwell, Iacocca’s successor, extremely hard to deal with. Caldwell, he thought, understood the rule book but not the true essence of the Ford Motor Company. Runyon was coming up on fifty-five, which was a good demarcation point, for he could retire with considerable benefits. ...

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