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The Reckoning by David Halberstam

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25. THE LIBERATION OF YUTAKA KATAYAMA

TO KATAYAMA, ISHIHARA WAS simply someone in Tokyo who had responsibility for America. He was an asset, and an ally, but not a colleague. To most of the people in America who had any encounter with Nissan’s American operation, it was still Katayama’s company. He was there every day, impassioned, pushing for dealers, trying to sell cars. He often delivered cars himself to the dealers, because it was cheaper and because it gave him a chance to hear what they were saying. Once on a Saturday morning when a customer came to headquarters needing a particular part, Katayama was there alone; he went back into the parts department and found it. Not knowing how much it cost, he charged the customer $1.

America, he said ...

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