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The Reckoning by David Halberstam

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21. THE RIVALS

LEE IACOCCA’S FIRST YEARS as general manager of the Ford division, before the Mustang, had been almost an idyll. The job liberated him. His cars always did well, and he had a genius for knowing how to make them even more profitable by adding on accessories. He was full of ideas for sales promotions. He also, in the beginning, handled Henry Ford with great skill. Lee was, after all, only the head of the Ford division, and there was a still grander position to be aspired to. Though he could be blunt and often caustic with everyone else, he was always supple and deferential with Ford, whom he unfailingly referred to as Mr. Ford. When he was with Ford, some colleagues thought, it was like watching a great lion tamer working a temperamental ...

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