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The Reckoning by David Halberstam

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5. THE DESTROYER

ALTHOUGH HENRY FORD SEEMED to dominate every aspect of industrial achievement, his strengths eventually became his weaknesses. One notorious example was staying with his basic car far too long, ignoring technological change in the cars themselves while obsessively pursuing technological change in their manufacture. From the very start he fought off every attempt to perfect the Model T. In 1912, while he was off on a trip to Europe, his top engineers made a few small changes intended to improve the car. Their version of the T was lower and some twelve inches longer. It was a better, smoother-riding vehicle, and his associates hoped to surprise and please him. When he returned, they showed it to him. He walked around it several ...

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