More praise for The Reciprocity Advantage
“This is a thinker’s book that will make companies and leaders face the future with potential answers rather than uncertainty. A practical read from start to finish.”
—Nigel Travis, Chairman and CEO, Dunkin’ Brands
“If your business is squeezed by ever-tightening margins and confronted daily by disruptive forces, understanding your reciprocity advantage will open you to the potential of nontraditional partnerships as a path to large-scale growth.”
—Donald Hall, Jr., CEO, Hallmark
“Few industries have been more disrupted by the Internet than news media and print publishing. This new ‘how to’ guide provides a road map that can allow publishing companies to become disruptors and create a bright future for ...
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