Imagine you are being held captive by the Joker. Suddenly, out of nowhere, Robin appears. You are saved! But wait, Robin is having trouble. He can’t seem to rescue you on his own. Enter Batman, who swoops down and lands next to Robin. There is once again hope. Together, the Dynamic Duo is able to get you free from the Joker and save your life. You are forever indebted.
Batman and Robin. Email marketing and social media.
Although the rest of this chapter will not be as superheroish as that first paragraph was, keep in mind the Batman and Robin metaphor we introduced in Chapter 12, “How Email and Social Media Go Together.” Email marketing, like Batman, has a proven track record ($40.56 return per dollar invested). It can ...
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