This will be the most incredible chapter you’ve ever read. Okay, perhaps not, but that headline and first sentence got your attention, didn’t it? That’s an example of the mentality behind writing a Subject line. No, you shouldn’t exaggerate to the point of lying, but your job is to make readers open the email. The Subject line has to grab them by the collar and scream, “OPEN ME!”
Even better than just having an attention-getting Subject line is making the From address complement the crafty Subject line by illustrating the message is from a trusted sender. Maybe the email comes at the same time of day or same day of the week consistently (like HARO—three times per day, fives days per week). Or perhaps it has ...
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