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The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win by Jason Falls, DJ Waldow

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8. Are Best Practices Really “Best”?

“We know best practices, but we don’t always follow them. When everyone follows best practices, you’ve merely redefined mediocrity.”

Part of the email signature from Andrew Kordek, Co-founder and Chief Strategist at Trendline Interactive

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