By this point in the book, the secret is out. We guess you could say it’s no longer a secret. Growing your email list is the most important first step of email marketing. Chapter 2, “How to Grow Your List,” provides several tactics to take your list from zero to more than zero or from some to more. Congratulations—you are on your way to email marketing success!
It’s now time to get a bit more technical, but not with heavy-duty math or computer programming stuff. No way. In this chapter we share with you some of the little intricacies of your email software’s set up and execution that are often overlooked or taken for granted yet that can make a huge difference in growing your email list and gearing up to kick off your ...
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