If you haven’t read the Introduction, read it now! We’re not kidding. The Introduction sets the stage for the rest of the book. If you have and still aren’t convinced that email is far from dead, you might want to put this book down now. Seriously. It’s okay. We know that you have other, more important things to do—like check your email. (Busted!)
For those who are sticking around, it’s time for us to share with you the secret to email marketing.
Imagine for a moment that you are in charge of email marketing at your company, which sells a product that everyone in the world needs: clean air. Yes, your company sells air. Literally everyone needs it. You have built the best, most helpful, 24 hours per day, seven days ...
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