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The Rebel Entrepreneur by Jonathan Moules

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Chapter Seven

Do not waste your time selling

Selling is at the heart of any successful business. If you cannot sell what you make, your business will go nowhere. However, it is not just your ability to sell, but your ability to sell more cleverly that will mark a great business out from the rest of the pack.

Before you start selling, however, you have to find a good salesperson, which in itself is a major headache for many founders. This might be because the founder is in fact a good salesperson and finds it hard to hand over the reins – the kind of meddler we talked about in Chapter 3. However, it is also because good salespeople are, for a number of reasons, very hard to spot and often just as hard to entice into a challenger brand that may ...

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