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The Rebel Entrepreneur by Jonathan Moules

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Chapter Five

Don’t get hung up on the business plan

One of the key messages of this book is that successful entrepreneurship is about realizing that life does not always work out the way that you planned it, no matter how much effort and skill you have put into that process. This does not necessarily mean that your business fails – although I will talk about that issue in the final chapter. It is about the way that most of what we consider the greatest business ideas are in fact an adaptation of an original idea, or perhaps even a completely new concept hit upon by the founding team when their first approach was not working out.

The problem is that in business you need to make plans. These then become a document – the business plan – that helps ...

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