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The Rebel Entrepreneur by Jonathan Moules

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Chapter Two

Don’t innovate, imitate

Entrepreneurs are often mistaken for inventors. They are not.

Inventors are people like Bernhard Grill, Karl-Heinz Brandenburg, Thomas Sporer, Bernd Kurten and Ernst Eberlein, who claimed the patent for MP3 technology that enabled music to be shared on electronic files. However, it was US-based Napster and Swedish start-up Kazaa that used the file sharing technology to create a model for selling music digitally, albeit illegally at first, sparking a round of creative destruction the music industry has never recovered from.

It was then Steve Jobs who convinced the music labels to use his iTunes service to beat the music pirates, and Apple that designed the hardware and software to do this. Jonathan Ive, Apple’s ...

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