The Radio Station, 8th Edition

Station Management 2

Nature of the Business

Radio station management has changed dramatically in just the past few years. Indeed, in most markets, especially in larger ones, things have gone from managing a single or combo outlet to overseeing the operations of a half dozen or more, often clustered in the same building. On top of that, the station manager must now compete with new audio media that did not exist at the start of this century. Were these not enough, compounding the manager's challenge is a host of other external factors, foremost among them being the up-and-down economy (mostly down at this writing) and changes in the regulatory landscape.

Of course, some things remain the same. As has always been the case, the medium's unique ...