The Radio Station, 8th Edition

Preface

What was said in the preface of the last edition remains true in this newest incarnation. To the understandable chagrin of all but a few radio executives, the industry now includes other forms of the medium besides terrestrial or broadcast outlets. Added under the rubric “radio” (or radio media) are satellite and web stations – thus the subtitle of this book. Says Larry Rosin, President, Edison Media Research, “Regardless of the platform, consumers see all these [audio] options as merely being new forms of ‘radio.’” This author agrees. In point of fact, there are now many different types of radio stations, not just AM and FM.

The industry has literally metamorpho-sized since the start of the new millennium, and to be sure it barely ...