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The Radio Station, 8th Edition

Book Description

The Radio Station details all departments within a radio station.

Table of Contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Contents
  6. Preface
  7. Foreword to the Eighth Edition
  8. What’s New to This Edition of The Radio Station
  9. Also by
  10. 1 State of the Fifth Estate
    1. In the Air – Everywhere
    2. A Household Utility
    3. A Toll on Radio
    4. Birth of the Networks
    5. Conflict in the Air
    6. Radio Prospers during the Depression
    7. Radio during World War II
    8. Television Appears
    9. A New Direction
    10. Radio Rocks and Roars
    11. FM’s Ascent
    12. AM Stereo
    13. Noncommercial/Public Radio
    14. Proliferation and Frag-Out
    15. Profits in the Air
    16. Economics and Survival
    17. Consolidations, Downsizings, and Clusters
    18. Buying and Selling
    19. Digital and HD Radio Revolution
    20. Satellite and Cable Radio
    21. Internet Radio
    22. Mobile Music Services
    23. LPFM (Low-Power FM)
    24. Radio and Government Regulations
    25. Jobs and Equality in Radio
    26. CHAPTER HIGHLIGHTS
    27. SUGGESTED FURTHER READING
  11. 2 Station Management
    1. Nature of the Business
    2. The Manager as Chief Collaborator
    3. What Makes a Manager?
    4. The Manager’s Duties and Responsibilities
    5. Managing the Cluster
    6. Organizational Structure
      1. Operations Manager
      2. Program Director
      3. Sales Manager
      4. Chief Engineer
    7. Human Resources
    8. Whom Do Managers Hire?
    9. The Manager and the Profit Motive
    10. The Manager and the Community
    11. The Manager and the Government
    12. The Public File
    13. The Manager and Unions
    14. The Manager and Industry Associations
    15. Buying or Building a Radio Station
    16. CHAPTER HIGHLIGHTS
    17. SUGGESTED FURTHER READING
  12. 3 Programming
    1. Program Formats
      1. Adult Contemporary
      2. Contemporary Hit Radio
      3. Country
      4. Soft Adult/Easy Listening/Smooth Jazz
      5. Rock and Alternative
      6. News and Talk
      7. All Sports
      8. FM Talk
      9. Classic/Oldies/Nostalgia
      10. Urban Contemporary
      11. Classical
      12. Religious/Christian
      13. Black/African American
      14. Hispanic
      15. Ethnic
      16. Full Service
      17. Niche and HD2 Formats
      18. Public Radio
      19. Radio Theater
    2. The Programmer
    3. The PD’s Duties and Responsibilities
    4. Programming a Cluster Operation
    5. Satellite Radio Programming Department
    6. Elements of Programming
    7. Station Web Sites, Podcasts, and Blogs
    8. The PD and the Audience
    9. The PD and the Music
    10. The PD and the FCC
    11. The PD and Upper Management
    12. CHAPTER HIGHLIGHTS
    13. SUGGESTED FURTHER READING
    14. APPENDIX: A Station Owner Airchecks His Programming
  13. 4 Sales
    1. Commercialization: A Retrospective
    2. Selling Airtime
    3. Becoming an Account Executive
    4. The Sales Manager
    5. Radio Sales Tools
    6. Points of the Pitch
      1. Do
      2. Don’t
    7. Levels of Sales
    8. Spec Spots
    9. Objectives of the Buy
    10. Prospecting and List Building
    11. Planning the Sales Day
    12. Selling with and without Numbers
    13. Advertising Agencies
    14. Rep Companies
    15. Web Site, Podcast, and HD2 Selling
    16. Nontraditional Revenue
    17. Trade-Outs
    18. CHAPTER HIGHLIGHTS
    19. SUGGESTED FURTHER READING
    20. APPENDIX: A Station Owner Conveys His Sales Philosophy to His Manager
  14. 5 News
    1. News from the Start
    2. News and Today’s Radio
    3. The Newsroom
    4. The All-News Station
    5. The Electronic Newsroom
    6. The News Director
    7. What Makes a Newsperson?
    8. Preparing the News Story
    9. Organizing the Newscast
    10. Wire and Internet Services
    11. Radio Network News
    12. Radio Sportscasts
    13. Radio News and the FCC
    14. News Ethics
    15. Traffic Reports
    16. News in Music Radio
    17. CHAPTER HIGHLIGHTS
    18. SUGGESTED FURTHER READING
  15. 6 Research
    1. Who Is Listening?
    2. The Ratings and Survey Services
    3. Qualitative and Quantitative Data
    4. Portable People Meter
    5. In-House Research Techniques
    6. Research Deficits
    7. How Agencies Buy Radio
    8. Careers in Research
    9. The Future of Research in Radio
    10. CHAPTER HIGHLIGHTS
    11. SUGGESTED FURTHER READING
    12. APPENDIX 6A: Radio Advertising Bureau’s (RAB) Radio Research Glossary
    13. APPENDIX 6B: Tripp Eldredge, President Direct Marketing Results (dmr)
  16. 7 Promotion
    1. Past and Purpose
    2. Promotions – Practical and Bizarre
    3. The Promotion Director’s/ Manager’s Job
    4. Who Promotion Directors Hire
    5. Types of Promotions
    6. Sales Promotion
    7. Research and Planning
    8. Budgeting Promotions
    9. Promotions and the FCC
    10. Broadcast Promotion and Marketing Executives
    11. CHAPTER HIGHLIGHTS
    12. SUGGESTED FURTHER READING
  17. 8 Traffic and Billing
    1. The Air Supply
    2. The Traffic Manager
    3. The Traffic Manager’s Credentials
    4. Directing Traffic
    5. Traffic in Clusters
    6. Billing
    7. The FCC and Traffic
    8. CHAPTER HIGHLIGHTS
    9. SUGGESTED FURTHER READING
    10. APPENDIX: A Traffic Manager’s Account
  18. 9 Production
    1. A Spot Retrospective
    2. Formatted Spots
    3. The Production Room
    4. The Studios
    5. Audio Console
      1. Cue Mode
    6. Computers
    7. Digital (Mini) Disc Machines
    8. Compact Discs
    9. Compressors, Equalizers, and Audio Processing
    10. Patch Panels and ISDNs
    11. Microphones
    12. Digital Editing
    13. Copywriting
    14. Announcing Tips
    15. Voice-Tracking
    16. The Sound Library
    17. CHAPTER HIGHLIGHTS
    18. SUGGESTED FURTHER READING
  19. 10 Engineering
    1. Pioneer Engineers
    2. Radio Technology
    3. AM/FM
      1. Signal Propagation
      2. Skywave Interference
      3. Station Classifications
    4. Satellite and Internet Radio
      1. Satellite Radio
      2. Internet Radio
    5. Digital Audio Broadcasting (HD Radio)
    6. Smart Receivers
    7. Becoming an Engineer
    8. The Engineer’s Duties
    9. Station Log
      1. § 73.1820 Station Log
      2. § 73.1835 Special Technical Records
      3. § 73.1840 Retention of Logs
    10. The Emergency Alert System
    11. Automation
    12. Posting Licenses and Permits
      1. § 73.1230 Posting of Station and Operator Licenses
    13. CHAPTER HIGHLIGHTS
    14. SUGGESTED FURTHER READING
    15. APPENDIX: Federal Communications Commission
  20. 11 Consultants and Syndicators
    1. Radio Aid
    2. Consultant Services
    3. Consultant Qualifications
    4. Consultants: Pros and Cons
    5. Program Suppliers
    6. Syndicator Services
    7. Hardware Requirements and Quality
    8. CHAPTER HIGHLIGHTS
    9. SUGGESTED FURTHER READING
    10. APPENDIX 11A: Station Critique
    11. APPENDIX 11B: Network Radio/ Syndication
    12. APPENDIX 11C: Syndication
    13. APPENDIX 11D: Syndication
  21. Afterword
  22. Glossary
  23. Index