Book description
The Radio Station details all departments within a radio station.Table of contents
- Front Cover
- Half Title
- Title Page
- Copyright
- Contents
- Preface
- Foreword to the Eighth Edition
- What’s New to This Edition of The Radio Station
- Also by
-
1 State of the Fifth Estate
- In the Air – Everywhere
- A Household Utility
- A Toll on Radio
- Birth of the Networks
- Conflict in the Air
- Radio Prospers during the Depression
- Radio during World War II
- Television Appears
- A New Direction
- Radio Rocks and Roars
- FM’s Ascent
- AM Stereo
- Noncommercial/Public Radio
- Proliferation and Frag-Out
- Profits in the Air
- Economics and Survival
- Consolidations, Downsizings, and Clusters
- Buying and Selling
- Digital and HD Radio Revolution
- Satellite and Cable Radio
- Internet Radio
- Mobile Music Services
- LPFM (Low-Power FM)
- Radio and Government Regulations
- Jobs and Equality in Radio
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
-
2 Station Management
- Nature of the Business
- The Manager as Chief Collaborator
- What Makes a Manager?
- The Manager’s Duties and Responsibilities
- Managing the Cluster
- Organizational Structure
- Human Resources
- Whom Do Managers Hire?
- The Manager and the Profit Motive
- The Manager and the Community
- The Manager and the Government
- The Public File
- The Manager and Unions
- The Manager and Industry Associations
- Buying or Building a Radio Station
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
-
3 Programming
-
Program Formats
- Adult Contemporary
- Contemporary Hit Radio
- Country
- Soft Adult/Easy Listening/Smooth Jazz
- Rock and Alternative
- News and Talk
- All Sports
- FM Talk
- Classic/Oldies/Nostalgia
- Urban Contemporary
- Classical
- Religious/Christian
- Black/African American
- Hispanic
- Ethnic
- Full Service
- Niche and HD2 Formats
- Public Radio
- Radio Theater
- The Programmer
- The PD’s Duties and Responsibilities
- Programming a Cluster Operation
- Satellite Radio Programming Department
- Elements of Programming
- Station Web Sites, Podcasts, and Blogs
- The PD and the Audience
- The PD and the Music
- The PD and the FCC
- The PD and Upper Management
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
- APPENDIX: A Station Owner Airchecks His Programming
-
Program Formats
-
4 Sales
- Commercialization: A Retrospective
- Selling Airtime
- Becoming an Account Executive
- The Sales Manager
- Radio Sales Tools
- Points of the Pitch
- Levels of Sales
- Spec Spots
- Objectives of the Buy
- Prospecting and List Building
- Planning the Sales Day
- Selling with and without Numbers
- Advertising Agencies
- Rep Companies
- Web Site, Podcast, and HD2 Selling
- Nontraditional Revenue
- Trade-Outs
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
- APPENDIX: A Station Owner Conveys His Sales Philosophy to His Manager
-
5 News
- News from the Start
- News and Today’s Radio
- The Newsroom
- The All-News Station
- The Electronic Newsroom
- The News Director
- What Makes a Newsperson?
- Preparing the News Story
- Organizing the Newscast
- Wire and Internet Services
- Radio Network News
- Radio Sportscasts
- Radio News and the FCC
- News Ethics
- Traffic Reports
- News in Music Radio
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
-
6 Research
- Who Is Listening?
- The Ratings and Survey Services
- Qualitative and Quantitative Data
- Portable People Meter
- In-House Research Techniques
- Research Deficits
- How Agencies Buy Radio
- Careers in Research
- The Future of Research in Radio
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
- APPENDIX 6A: Radio Advertising Bureau’s (RAB) Radio Research Glossary
- APPENDIX 6B: Tripp Eldredge, President Direct Marketing Results (dmr)
-
7 Promotion
- Past and Purpose
- Promotions – Practical and Bizarre
- The Promotion Director’s/ Manager’s Job
- Who Promotion Directors Hire
- Types of Promotions
- Sales Promotion
- Research and Planning
- Budgeting Promotions
- Promotions and the FCC
- Broadcast Promotion and Marketing Executives
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
- 8 Traffic and Billing
-
9 Production
- A Spot Retrospective
- Formatted Spots
- The Production Room
- The Studios
- Audio Console
- Computers
- Digital (Mini) Disc Machines
- Compact Discs
- Compressors, Equalizers, and Audio Processing
- Patch Panels and ISDNs
- Microphones
- Digital Editing
- Copywriting
- Announcing Tips
- Voice-Tracking
- The Sound Library
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
-
10 Engineering
- Pioneer Engineers
- Radio Technology
- AM/FM
- Satellite and Internet Radio
- Digital Audio Broadcasting (HD Radio)
- Smart Receivers
- Becoming an Engineer
- The Engineer’s Duties
- Station Log
- The Emergency Alert System
- Automation
- Posting Licenses and Permits
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
- APPENDIX: Federal Communications Commission
-
11 Consultants and Syndicators
- Radio Aid
- Consultant Services
- Consultant Qualifications
- Consultants: Pros and Cons
- Program Suppliers
- Syndicator Services
- Hardware Requirements and Quality
- CHAPTER HIGHLIGHTS
- SUGGESTED FURTHER READING
- APPENDIX 11A: Station Critique
- APPENDIX 11B: Network Radio/ Syndication
- APPENDIX 11C: Syndication
- APPENDIX 11D: Syndication
- Afterword
- Glossary
- Index
Product information
- Title: The Radio Station, 8th Edition
- Author(s):
- Release date: September 2012
- Publisher(s): Focal Press
- ISBN: 9781136027932
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