Dedication

This book is dedicated to my mom, Shirley Smith, who taught me that if you really love what you do then a job isn’t work at all, and to my JJ&W colleagues who made all these years so much fun!

Stacey Smith, APR, Fellow PRSA

Senior Counsel & Partner

Jackson Jackson & Wagner

I dedicate this book to my father, who passed before he could see the final result. He was a great man and one of my greatest supporters and advisers. I hope I made you proud, dad! I also want to thank my wife of 20 years, Brenda Gayle, for her support and encouragement.

Bob “Pritch” Pritchard, APR, Fellow PRSA

Captain, U.S. Navy (Ret.)

Instructor & Faculty Adviser, Lindsey + Asp

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