PREFACE

In his book How to Win Friends and Influence People, Dale Carnegie tells a story about George B. Johnston of Enid, Oklahoma. Mr Johnston was responsible for safety at an engineering company. Among other duties he had to ensure that employees were wearing their hard hats while on the job. His common strategy was to spot people who didn’t follow this policy, approach them, quote the regulation and insist on compliance. He succeeded in having them abide by the rules, but only temporarily: employees usually removed their hats as soon as he left.

He decided to try something new. Instead of referring to them with a lot of authority, he tried to be genuinely interested in the workers’ comfort. He wanted to know if the hats were uncomfortable ...

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