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The Project Manager's Guide to Making Successful Decisions by Dennis M. Buede, Robert A. Powell

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APPENDIX A

Project Success Case Studies

This appendix provides two additional case studies that describe success stories for project managers. The first describes the development of the Z3 by BMW (Shenhar and Dvir 2007). The second describes Sony’s effort to create the Walkman (Shenhar and Dvir 2007).

The BMW Z3

(What is the problem?) In the late 1980s, BMW struggled with slowing sales imposed by new Japanese luxury car competitors. The company also suffered from the decline of worldwide motorcycle markets. (What are the organizational goals?) In an effort to reverse this trend, BMW decided to reposition itself as a producer of quality-oriented luxury vehicles having a unique and definitive identity in the marketplace. It defined its product ...

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