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The Project Management Tool Kit, 3rd Edition by Tom Kendrick

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GENERAL PROCESS

59

Project Objective and Priorities

  What: A brief, high-level description of the desired project deliverable, timing, and investment, including explicit definition of relative project priorities.
  When: Set in project initiation and used throughout the project.
  Results: A clear, unambiguous statement of what is expected of the project that has been validated by its sponsor, and a clear basis for evaluating changes and making decisions.

Draft the Project Objective

The initial project objective should be based on project initiation data. A project objective (or mission) is a simple, short statement describing the project. The project leader is usually the author, developing it using inputs from the project team. ...

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